How Harley-Davidson Killed Itself

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If Harley Davidson is the Titanic, the pandemic might just be that one big iceberg. Worse still, it had a hole in the hull and sputtering engines before all this even began. Damn. Is HD done for? [Details below]
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Colden Bradshaw
Colden Bradshaw Prieš 57 minučių
To be fair the evo engine is undoubtedly the best made, i prefer my bikes not be plastic as well...
Jeb Garcia
Jeb Garcia Prieš 8 val
Harley owners know their motorcycle won't start unless they wear a genuine harley davidson shirt.
Harry Marin
Harry Marin Prieš 11 val
I can barely understand what he is saying. No vocalization and too many jokes that only he can understand, some times I wonder if he speaks English. By the way, my first language is Spanish.
DyaVoL999 Prieš 12 val
I Like Harley but i dont Like Harley Guys , how they think about Others mothercycles and all of them want to be rebells in there head outlawz which think they are cooler, so i will Buy a Honda
Ooze Spriest
Ooze Spriest Prieš 13 val
this is the most negative pile of shit video
Ooze Spriest
Ooze Spriest Prieš 3 val
@Khắc cảnh lê he talked a lot of shit about many topics. even combat vets. this video is a pile of shit
Khắc cảnh lê
Khắc cảnh lê Prieš 12 val
And here we have another member of the grandpa cosplay cult angry about facts and evidence that just popped his bubble about his favorite brand. Why so many people get so emotionally invested in a for profit corporation is beyond me.
Gary Woodbridge
Gary Woodbridge Prieš 23 val
If only there was a "Not Harley Davidson" option for searching on Craigslist, Cycle Trader, etc.
Logan Taylor
Logan Taylor Prieš dieną
I would choose and indian or a vulcan, everytime over anything harley produces
Brian Galhouse
Brian Galhouse Prieš dieną
This video is a masterpiece- I come back to it every time I see a major announcement from the MoCo. They just released the teasers for the Pan America last week and it seems like a brave, interesting move (following Indian's gambles on American bikes beyond the cruiser). I hope they right the ship and I really hope this and 'Future High Performance Custom Model' can slay the marketplace, but it'll take a cultural change at the dealer level that I don't think they're capable of unless they recover their survival instinct.
Dan Harris
Dan Harris Prieš dieną
Good Riddance.
MR Cornholio
MR Cornholio Prieš 2 dienas
i saw their electric motorcycle at a motorcycle show, you could test the demo , the motor was sparking many times, men thats fucked up
MR Cornholio
MR Cornholio Prieš 2 dienas
its been dead for years, only boomers buy it
Walter Wilkins
Walter Wilkins Prieš 2 dienas
Hard not to see the symmetry between HD’s sponsorship of super-spreader events (IE: Daytona’21) and Ryan’s narrative about HD. Death wish or unfettered self-indulgence; take your pick.
leash dog
leash dog Prieš 2 dienas
I couldn't agree more. I have never owned a Harley but love some of their models. Rode a sportster. 1200 glide. But raised on Honda's, Suzuki, yamadogs and kowies. I actually was in the motorcycle industry. I saw Harleys demise coming from the 80's. They set the stage by refusing to change their image from "biker dudes and biker chicks" to encompassing ALL riders. Harley folks name calling Japanese bikes as "rice burners". Goliath has met David and Goliaths pulse is closer to flatlining than ever. before . I hate to see them like this. RIP Harley
Yelling Yak
Yelling Yak Prieš 2 dienas
The latest models are abominations ,only the fatboy looks like a harley ,the softail looks like a teenager styled it ,road king looks like a piece of crap ,people arent really into bikes like they used to be ,with the com/phone/net age we now live in ,Harleys arent the big deal they once were ,and dont hold their value like they used to ,every man and his dog owns two ! next ,,,,,,,,,,,,,,,,,,,
jeff Prieš 2 dienas
Just old, agricultural and tired. Who could be bothered. Fewer and fewer apparently.
franktiregod Prieš 2 dienas
I have been hearing Harley is going away for at least 25 years. Yet they are still around. What am I missing? When is this big going out of business sale happening?
franktiregod Prieš 9 val
@Khắc cảnh lê Sales are falling everywhere. This piece doesn't even mention the fact that millenials don't even want to get a driver's license much less get a bike and go riding. Still doesn't change what I said about the people who have been saying Harley is going out for at least 25 years. Reminds me of the Firestone recall back in the early 2000s. An old know it all came into my shop telling me that was it for Firestone and they were going out of business. I told him no they would be fine. He tried to argue. Well here were are 20 years later and Firestone is still around.
Khắc cảnh lê
Khắc cảnh lê Prieš 12 val
Just look at the falling sales figures and the rising emissions legislation that will make air cooled antiques a thing of the past.
Dan Gunn
Dan Gunn Prieš 2 dienas
Ya. All that and some piss poor factory quality control and poor factory workmanship. My harley's engine sprocket nut came loose and destroyed the crank splines. It can stay broken. New Yamaha for me in the spring. My harley will get parted out or become yard art. Maybe I'll put a diesel engine in it.
LessCommonKnowledge Prieš 3 dienas
Anyone here after the Pan America launch?
Michael Meier
Michael Meier Prieš 3 dienas
I'm 23 and ride an old shovelhead. I like to chop them and i think thats the point. If you love harley might aswell just buy an old one you can chop. Young people buy old harleys, because of nostalgia or because the in some sort of retro scene. I would never buy a new one though
Honk Hill
Honk Hill Prieš 3 dienas
It's not that the youth don't like them. It is that they are overpriced, under powered, and they are trying to sell people a lifestyle choice rather than a motorcycle.
Harish Goshwami
Harish Goshwami Prieš 3 dienas
Sooner or later Royal Enfield/Bajaj will buy Harley.
Khắc cảnh lê
Khắc cảnh lê Prieš 12 val
Then we can say "Even a Harley is an Indian too." That would really puss off the brand loyalists.
Ertiwas Prieš 3 dienas
Im a 20 y.o. and love Harleys. Love the stile, love the sound, love the image. But there is no way in hell that I can afford one. That's why its a Honda Shadow for me.
Francisco Lopez
Francisco Lopez Prieš 3 dienas
Harley-davidson is trash.
Life2Liv Prieš 4 dienas
Having owned 7 Harley's, I wish them the best. I have never ridden any other touring bike that even compares to a Road Glide Ultra. Having worked for Harley for 8 years and spending my last 1.5 years working closely with the More Roads strategy........I had to find a new road when my role was eliminated. So goes business. Harley will find its way again but it may not represent a cultural movement like it once did. Well done FortNine, your videos are always so well done. Maybe you represent the next cultural revolution in motorcycling!
Rocco R
Rocco R Prieš 4 dienas
Im on the east coast and ive been seeing kids in their 20s riding cruisers and of course there are guys in my age bracket 35-45 buying low rider bikes. I still ride super sports and super naked bikes. Ive thought about buying a cruiser but for the cost i can buy the new ducati v4s. Thats a no-brainer to me.. them dumbies shouldnt have dumped the bare knuckle or bronx...what ever thdy were calling it.
Dakota Plowman
Dakota Plowman Prieš 4 dienas
"Use that POS on the wall"
Garry Cane
Garry Cane Prieš 4 dienas
I own a 2010 EGlide and its never let me down no matter what. I hate all the HOG bullshit and the fact that the dealers are basically giant assholes that love to rip you off. Id sell it now but would only a fifth of what I paid. I think I'm stuck with it a bit longer but as I say, its never let me down.
Fozzy Bear
Fozzy Bear Prieš 4 dienas
Greed. Greed. Greed. A smart guy/gal with bib overalls and the balls to actually make a quality American made product and be satisfied living modestly and paying your workers a modest paycheck is what this company needs. Stop trying to be the richest person in the room and realize that you aren't the only bike in town. Just go back to basics. Stop being cute. Stop lying about your revenue. Just be open and honest. Believe it or not there is a market for that group of people that want to buy a Harley. Designers and engineers will still beat your doors down trying to get in and revive this iconic brand. American made still means something.
Good Tymes
Good Tymes Prieš 4 dienas
I've owned 4 Harley's and never has any problems with any of them. The quality of the bikes is first rate. The bikes are fast, look good, sound good, and are fun to ride. I work in USA and I buy products from USA.
Krane Prieš 5 dienų
It wouldn't be the first time. Wasn't it the baby boomers that saved it the first time they were on their death bed?
gbennett69 Prieš 5 dienų
yep its the wrong image ...gen x and gen y dont like hd image
Andy Sjostrom
Andy Sjostrom Prieš 5 dienų
Yea I'd say Harleys days are numbered. but that argument go back further than Ronald Regan's administration. and it involves more that just one manufacturer when it comes to the metric bikes. While Honda has been around for a long time. there have been other that have also given Harley a run for there money. Look at Suzuki. Frist mass produced liquid cooled bike with there 750 back in the 1970's (The Suzuki water buffalo as it was nicknamed.) the Cavalcade and the Intruder 1400 with their shaft drive. I think over all the two biggest embarrassments that Harley has made over the years is the 500 and the 883 models. sure they both look nice. but the 500 is a gutless wonder that a metric 125 can out run and out preform. and the 883? top speed out of the create from the factory is only 90 mph. my burgman 650 does 120 according to the factory and I've had it to 115 of that. yea the Vets that bought Harley's because they support the POW's or MIA's of the Vietnam error are finding that reputation to be more of an thing of the past then the popular choice among their riders. these days it a bout the future of motorcycling not about living in the past and Harley is falling behind fast.
Dubya D
Dubya D Prieš 5 dienų
I know/have met multiple people that wear all the Harley appearal seemingly everyday, and have never owned or even ridden a motorcycle, let alone a Harley. Harley groupies. I don't mind Harley, this has just always made me scratch my head. 🤔🤨
Fish fwyt
Fish fwyt Prieš 6 dienų
I love American bikes and have always been a huge fan of Indian so I’m happy to see that they are doing great rn.
Never Mind
Never Mind Prieš 5 dienų
Good Man... I am riding an 2003 Indian Chief Vintage... ruined myself buying it but what the heck... I am riding and smiling
Marco DB
Marco DB Prieš 6 dienų
Molto più semplicemente, il protezionismo ha permesso ad Harley Davidson di non sviluppare più i suoi prodotti contando su un mercato garantito. Non puoi dire che quel cesso abbia anticipato la Indian FTR o la scrambler. La Pan America è la prima vera moto di Harley Davidson.
Chahat Singh
Chahat Singh Prieš 6 dienų
1:01 this guy ruined art
Beyond The Bubble
Beyond The Bubble Prieš 7 dienų
I like the quote from Dylan Thomas! Never owned an H-D but have been tempted by the Sportster. Their latest move to drop the Sportster and offer an entry-level bike at £13000 (UK price) is not going to help their cause.
toy g
toy g Prieš 8 dienų
Kind of like an overpriced John Deere. You pay for the name...and maybe a color. They can’t even learn from the KLR AND the XR. Those hardly changed in years but sold a boatload every year. Maybe quality isn’t in their vocabulary
Paul Negrean
Paul Negrean Prieš 8 dienų
And now resurrecting with Pan America
KD Stoffel
KD Stoffel Prieš 8 dienų
They can easily avoid the bad Kharma associated with the govt deal, but they’ll NEVER escape the decision to sell the farm for the “lifestyle.” As goes the baby boomer marketing bubble aka “lifestyle,” so goes Harley. In fairness, it was a really nice, sweet, FAT bubble, so bravo Harley. Hopefully the business schools will learn something from their story.
DennyHulme Prieš 7 dienų
I'm not selling my HD stocks. They have served me well for 30-years. The Company is doing just fine thank you. Business Schools could learn at lot from HD's success.
Joseph Furtado
Joseph Furtado Prieš 9 dienų
They need to hurry the hell up and go out of business. Worst damn things on the road, bar none.
Joseph Furtado
Joseph Furtado Prieš 7 dienų
@DennyHulme I'd be perfectly fine with them if those assholes kept their mufflers on.
DennyHulme Prieš 7 dienų
Yeah, Joseph that probably explains why they are the best selling brand in their market segment.
Nielzz Music
Nielzz Music Prieš 9 dienų
Well as a kid I wanted a Harley but that quickly went away as soon as I realised they cost as much as an average car
Big Yoshi
Big Yoshi Prieš 7 dienų
Harley: Costs as much as an average car and performs similarly. Japanese Bikes: Costs half as much as an average car and performs similarly to high end sports cars.
S2Kjeffrey Prieš 9 dienų
Great informative video and scenery from my home province of British Columbia. Harleys suck. One guy on a H-D power cruiser tried but failed to outrun my Honda S2000.
Domenik Prieš 10 dienų
Thank God! Every time someone someone tells me they ride Harely I gotta bite my cheeks and try not to laugh. What they're really saying is that they bought an expensive, utterly stupid financial decision and now own an overpriced project that doesn't ride worth a shit.
DennyHulme Prieš 9 dienų
Domenik, I am 72- years old. Ridden many bikes in my 50-years of riding. Ridden BMW's predominantly lately. Some Ducati's and Yamaha's. For my 70th birthday I rented a Harley Davidson Milwaukee 8 Road King. And rode from Seattle to Chicago and back. The bike was fantastic - easily as good or better than the bikes I was used to. I went out and bought one. Traded in my BMWR1200RT. I'm betting that you have never ridden a Harley, let alone owned one. And do not realize that Harley Davidsons hold their resale value better than any other motorcycle brand.
Noah Engelhardt
Noah Engelhardt Prieš 10 dienų
Harley definitely is improving. This is coming from a Harley owner. They don’t really try to sell to the younger crowds. The only bikes they offer that may appeal to younger people are the Iron 1200 and Iron 883 sportsters. I love my bike. They could do better in marketing skills.
LyR Prieš 10 dienų
I love seeing traditional yank companies like HD and Gibson failing with their "sell lifestyles" marketing. Pure Schadenfreude. Good riddance and don't come back.
Ross Langerak
Ross Langerak Prieš 10 dienų
So, what should they do? Harley-Davidson has a problem with branding which is going to take more than a name change to resolve. My recommendation would be to create a division that produces custom motorcycles and call it something like HD Custom or HD Pro or take on a name that reflects the city or region that it is produced in. That division would produce anything anyone wanted: sport bikes, cruisers, adventure bikes, dirt bikes. If a particular style of motorcycle became particularly popular, they could streamline production to make them faster and cheaper. Eventually, perception of the brand would change. If the production of Harley-Davidson cruisers ever ended, they could continue under the new label, expanding to produce more mainstream motorcycles. This could take decades, and Harley-Davidson would have to get small before it could get big again.
DennyHulme Prieš 10 dienų
This is exactly what Harley Davidson should not do. Making sport bikes, cruisers, adventure bikes, and dirt bikes would bankrupt them. They are being very successful dominating the market segment they compete in. And the same applies to Ducati. Both brands compete in a particular market niche. That's their business model, and it is serving them very well. And both companies continues to be profitable, and their stock holders are doing very well.
Offgrid Blazer
Offgrid Blazer Prieš 11 dienų
People hating on Harley just a bunch of anti American sleaze
Khắc cảnh lê
Khắc cảnh lê Prieš 12 val
Ad hominim is not an argument. Companies buying all their parts in Asia, then slapping them together in the USA hate the American worker. HD American image is just as fake as their rider's rebel image.
eX Calibur
eX Calibur Prieš 11 dienų
A world without HD will be a sad motorcycling 🌎. Solution: While they still can (before it's too late) Harley should set up a manufacturing plant in a country where production is the most cost effective in the world (somewhere in Asia or Africa). Sans compromising any quality, then supply to all their markets, so that the prices become VFM for their customers. Iconic models of HD have no equal, no competition except for a good price point for the Motorcycling 🌎. There is no brand on earth like HD, some rich company will buy it out and make it the most successful brand in the World, if the management of existing HD can't take good decisions to redeem itself.
Christopher Ybarra
Christopher Ybarra Prieš 11 dienų
The Harley Davidson in my city just closed lol
TeJay Henderson
TeJay Henderson Prieš 11 dienų
I don't know. I feel like Harley-Davidson will make a comeback. You might see me on one of those futuristic jump offs. Ha!
Darren O
Darren O Prieš 12 dienų
Harleys are like that one toxic gf that you keep going back to. She might break down and piss you off sometimes but damn when you get her started back up the sex is absolutely fucking amazing and there's no other feeling like it. I'm a sportster rider, have had a few but currently on a 2016 72' loving it.
slothypunk Prieš 12 dienų
Try to buy HD 883, went home with yamaha bolt... Just saying!
impressivestory Prieš 12 dienų
John Travolta looks like someone widened Jerry Seinfeld
Squid Sim
Squid Sim Prieš 13 dienų
The biggest problem with Harley is how expensive they are
Georeg Prieš 13 dienų
Thanks for making this video, it made me realize I'm better off with an Indian. At least ill have more bike for the price and it wont throw up oil on my foot every day. I had my mind set on HD and now I've changed my mind.
Chimera Prieš 13 dienų
Let's see what does this remind me of... How about General Motors, Ford, and Chrysler? Oh, wait, does Chrysler still exist? Dunno, haven't heard much from them lately. If you want to rule your world brand loyalty can only carry you while your loyalists are still alive, then pouf, everyone sees your lack of clothes.
Tom Prieš 14 dienų
I'm a "boomer" and a long term biker. I would never consider a Harley Davidson. They are big, ugly, slow and handle poorly, and they have all the technical innovation of a 1930s era soviet tractor. Add to this how exactly HD manage to squeeze so little power (less than 100HP) out of those ludicrously large engines (nearly 2 litres) when the competition can get 200HP out of a 1000CC engine, and how much of a d**k you look when you ride on and the future isn't bright for HD! Adapt or die!
wazza33racer Prieš 14 dienų
share buy backs are the new corporate cancer.............
Thijs Hagenbeek
Thijs Hagenbeek Prieš 15 dienų
The biggest fault is that they are to expensive. Most other brands also have decent 650 750cc bikes with more range, better build quallity and a far better support base and factory guarantee. Personally I have ridden the iron 883. I switched the moment the Kawasaki Vulcan S came out. The difference is extraordinary. Not to mention the obscene difference in the service costs.
Joseph Joestar
Joseph Joestar Prieš 15 dienų
this goes without saying, but for a t shirt company, they sell a lot of bikes!
Covert Garage
Covert Garage Prieš 15 dienų
Right! So you're welcome to my video blog about cars.
David Buckwitz
David Buckwitz Prieš 15 dienų
You suck. Harley was here before your daddy was born. Harley will be here long after your gone and forgotten!
Kape 351
Kape 351 Prieš 11 dienų
Harley was here before daddy was born. And their tecnology, style, reliability, comfort and looks are still the same. That together with overprize is why they don't sell. Harley can't live just on traditions
Nathan Morris
Nathan Morris Prieš 15 dienų
What’s the film at the end tho
Lehan Lynch
Lehan Lynch Prieš 16 dienų
Most of them make the same shitty noise. They are over priced as fuck.. They ride no better then a Honda or Yamaha. Once they do something new and exciting.. They wane charge you more.. Yamaha/Honda/Triumph.. They all have different shapes and styles. HD just make the same boring sit back and get deaf.. Km by Km
Austin W
Austin W Prieš 16 dienų
That xr1200 looks good
DennyHulme Prieš 16 dienų
9-months later. Harley still going strong. Biggest seller in their market segment. LOL
Kev Badger
Kev Badger Prieš 17 dienų
They are dead in the water as long as they keep building those horrid V twins. For pity’s sake, why not develop a parallel twin or a triple or even a four cylinder. They don’t have to scrap the V twins just concentrate on what the market wants, they are well capable of making them, but for the love of god, employ some Italians for the styling as the stylists at HD couldn’t design a waste paper basket!! Not everyone wants to ride a 5000 cc V twin that weights 2 tons and is full of chrome add ons that turn red rust the first time out in the wet, nor do they want to wear leather chaps or long tassel jackets!!! Look to the youth of people, look what they are buying, certainly not Harley’s!!! I say you have one more chance and then your done......
Kev Badger
Kev Badger Prieš 17 dienų
@wwb I agree with you, they don’t like change, they seem to think Harley Davidsons have to be cruisers with the traditional V twin. Ok fair enough, build them but on a smaller scale alongside bikes that motorcyclists want and at a price they want. I tell this for nothing, I used to think Enfield motorcycles were rubbish until I had a spin on a 650 interceptor, I was pleasantly surprised!!! and I ride a kawasaki zx10r, I’d like to buy one as a second bike. There’s no doubt about it, Harley could build different bikes and be good at it but like you say, the die hards shout down anything they propose they seem to think Harley Davidson is all about them!!! Pot bellied Middle Aged men covered in tattoos with beards make loads of noise with straight through exhausts. It’s 2021 not 1941 Years ago I had a zx7r Kawasaki and had a run against a guy on a buell, I was surprised he kept up with me especially on the bends, I only had the top speed edge on him, and he could wheelie it very well, but like you said they saw it as a bastard child of a Harley, I’d say the best Harley’s ever made.
wwb Prieš 17 dienų
The problem is that every time H-D tries something different, the classic H-D crowd has a fit and shouts it down. The Buell was treated like a red-headed stepchild by the dealers, and the V-rod nearly caused rioting in the streets because it wasn't a "real Harley"
Ross Wilton
Ross Wilton Prieš 17 dienų
Last time when Japanese bikes took a foothold, it was the film 'EASYRIDER' which saved them
Aaron G
Aaron G Prieš 17 dienų
I’ve watched this video probably 5 times now. It’s one of my favorite on the platform. I don’t even care about motorcycles much less Harley.
wit plaas boer
wit plaas boer Prieš 18 dienų
A cow looks better than a Harley Davidson.
Theknifedude Prieš 18 dienų
Great videos!
secret sources
secret sources Prieš 18 dienų
Harley’s are too expensive, especially in Europe. Indian are also out of most people’s reach in Europe - it’s a shame.
decuervo Prieš 18 dienų
Great video
Chucky USA
Chucky USA Prieš 18 dienų
Still own and in love with my 94 Wide Glide..EVO4EVER
Martin Sage
Martin Sage Prieš 18 dienų
Boo Hoo..,wish they went under in 1980 instead of taxing good bikes.
Callahan757575 Prieš 19 dienų
As a current Harley owner. My next bike will be a Indian. It's more American and a better bike.
Khắc cảnh lê
Khắc cảnh lê Prieš 12 val
Ouch. You know what they call HD guys? Future Indian owners.
This is Largemouth
This is Largemouth Prieš 19 dienų
Without watching the video I can honestly say, I fucking hope so. Harley davidson makes the shittiest, most loud, weak, slow, useless bikes of all time. 😂
Keith Hudson
Keith Hudson Prieš 19 dienų
The single biggest deterrent I have towards buying a Harley is honestly the community. The kind of guys that tell me that my VTX 1800, that blows the doors off of almost any Harley and does it cheaper and with significantly more reliability, isn't a real bike because it isn't a Harley. It's a smug stubbornness that most people don't care to be apart of.
wwb Prieš 18 dienų
I know and ride with a few H-D owners who harbor no delusions about their ride.... you put mama on the back, and go putting down the interstate. The problems arise when you get somebody who has just realized he bought an overpriced dog turd, and feels the need to defend his purchase. The only way to do this is to deride all the other motorcycles as somehow inferior to H-D.
23Khameo Prieš 19 dienų
Even tho I am a millennial, growing up I always wanted to get a Harley because they looked so cool. But after I saw the outrages prices, the substandard build and just the old timer feel they have I decided I didn’t want one. Honda is more reliable, cheaper and modern. My Rebel 1100 is fun as it can be and it didn’t break the bank. Maybe I’ll still get a Harley... when I’m 70 and retired and I need a mobility scooter.
DennyHulme Prieš 7 dienų
I am 72- years old. Ridden many bikes in my 50-years of riding. Don't need a mobility scooter. LOL Ridden BMW's predominantly lately. Some Ducati's and Yamaha's. For my 70th birthday I rented a Harley Davidson Milwaukee 8 Road King. And rode from Seattle to Chicago and back. The bike was fantastic - easily as good or better than the bikes I was used to. I went out and bought one. Traded in my BMWR1200RT. I'm betting that you have never ridden a Harley, let alone owned one. And do not realize that Harley Davidsons hold their resale value better than any other motorcycle brand.
Brandon B
Brandon B Prieš 19 dienų
Wow, I'm not a big gear head and least up-to-speed on motorcycles in particular. So all I really knew about Harley Davidson is that they were big lumbering American classics. I guess I'd say I didn't have much respect for their vehicles, from a mechanical standpoint, but figured they deserved a little reverence for their importance as a brand. But this video has painted a pretty despicable picture of them as a company. So for their sake, I hope they work really hard at engineering innovative and quality products, otherwise another iconic brand will sink beneath the changing tides.
XXX OOO Prieš 19 dienų
Great video and info, but 2 important matters were not included that id like to state: 1. Harley sells their bikes at ridiculously high prices compared to other makers of the same quality. 2. Harley is at/near the end of the “Reliability List”. They make fancy looking bikes that are overpriced and require con$tant repairs! Thats absurd.
dRockOhio Prieš 19 dienų
For what it’s worth, Marlon Brando and many others in Wild One rode Triumphs. But yes, that was the look. Now, I’m the only one I know who traded a Triumph Bonneville on a Harley (which, while I know I love my Harley, I hope I don’t regret selling the Trumpet) AND I’m a millennial. But, in my area, it’s all Harley’s. The metric stores stock used Harley’s like crazy. But then I go to other places and realize not everywhere is Ohio 😳
whochairs Prieš 19 dienų
I got an ad for "FIX MY HOG" Harley-centric ad while watching this, I think that says it all. Nobody under 50 calls them 'hogs' and the fix part, well, that speaks for itself
RP G Prieš 20 dienų
I dont understand why they are distancing themselves from electric bikes by making it an off-branch ("Serial 1").. This could have been the perfect opportunity for them to attract a younger clientele especially with ebike government subsidies potentially on the horizon....
Jill Davidaon
Jill Davidaon Prieš 20 dienų
Never buy a bike u can't pick back up.
Tim M
Tim M Prieš 21 dieną
Now they have put the prices up yet again for the rubbish they sell. Why would anyone buy these overpriced bikes???? Oh yeah they think they are cool
Tim M
Tim M Prieš 7 dienų
@DennyHulme Alot of morons around
DennyHulme Prieš 7 dienų
@Tim M So I guess that's why year after year HD outsells all the other brands in its market segment by a wide margin.
Tim M
Tim M Prieš 7 dienų
@DennyHulme They are overpriced and the cheaper ones are just big lawnmower engines. The only reason why the hold their value is because of the name and the outlaw badge that people think comes with it.
DennyHulme Prieš 7 dienų
Tim, I am 72- years old. Ridden many bikes in my 50-years of riding. Ridden BMW's predominantly lately. Some Ducati's and Yamaha's. For my 70th birthday I rented a Harley Davidson Milwaukee 8 Road King. And rode from Seattle to Chicago and back. The bike was fantastic - easily as good or better than the bikes I was used to. I went out and bought one. Traded in my BMWR1200RT. I'm betting that you have never ridden a Harley, let alone owned one. And do not realize that Harley Davidsons hold their resale value better than any other motorcycle brand.
vukashin88 Prieš 21 dieną
They should die in pain. I got my popcorn out.
JP V Prieš 21 dieną
Excellent 👌
tibo Prieš 22 dienas
plot twist; harley release a dirtbike
S C Prieš 22 dienas
HD killed by they own ego & arrogance .
Adam White
Adam White Prieš 22 dienas
Pop culture has alot to do with motorcycle popularity as well. Look at the early 2000s when all those chopper shows were around. It caused many people to rush out and buy choppers. Even though they were impractical, expensive, and rode like crap. Today you just about can't give one of those away. It also comes down to money. In my opinion, Honda is killing it today with their naked bikes and their modern slicked down goldwing. Meanwhile harley is still offering the same models they had 30+ years ago with very little change. Except for the price.
Per 1
Per 1 Prieš 22 dienas
Cant help but think of South Park.
George Harley Rider
George Harley Rider Prieš 22 dienas
They need to start putting chrome back on their motorcycles again
George Harley Rider
George Harley Rider Prieš 22 dienas
No chrome on the new bikes.
Tapan Das
Tapan Das Prieš 23 dienas
Naked bike ❤️❤️
pisacenere Prieš 23 dienas
I can smell FCA buying HD from here in Italy
whochairs Prieš 19 dienų
I hope not, FCA is sadly one of the biggest dinosaurs of the automotive industry (in North America they are for sure). Would be so stupid to buy more shit from the past instead of thinking about the future. I bet you'll be proven right though
Colin Williams
Colin Williams Prieš 23 dienas
This is a good report on the state of motorcycling marketing 101. Well Done!
Răzvan Prieš 23 dienas
The quality of this video (storytelling, informative points, gags) reminds me of those lovely 7 - 10 min pieces in Top Gear from years ago and The Grand Tour: cool funny yet professional presenter, important automotive subject, refined banter, emotional storytelling. Pure class, guys! Keep it up! 👏👏👏
Rick Becker
Rick Becker Prieš 24 dienas
Motorcycle sales: Should we assume the sales stats include both new and used motorcycles or just new? This might be a very local observation but during my last trip to the dealer we talked about sales. This particular dealership manager a very meager selection of used bikes commented that while new sales are down, his used sales are up - he wanted to buy my sport touring bike on the spot. The manager explained the pandemic caused the supply of new motorcycles to shrink due to manufacturing slowdowns which resulted in more interest in good used motorcycles among the hungry buyers. resurrection
Jackson B. Valentine
Jackson B. Valentine Prieš 24 dienas
Harley is suffering from Jeep syndrome. A product marketed to the rebellious badass, at a price point a Doctor or lawyer would have to finance. One that would probably end up on an Indian or a BMW. That being said, I'd kill for a 90s wide glide but I'm not willing to pay more than 5k with some elbow grease if needed.
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